TOOLBOX
Spoon! Soup
Procreate, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Photography, Illustration, Packaging Design, Brand Design
OBJECTIVE
Create 3 packaging designs for Spoon! Soup, representing multiple different flavors and maintaining a cohesive and elevated brand image.
IDEATION
Incorporating organic elements, symmetrical design, and hand-drawn illustrations was important to create a brand story. A spoon motif was chosen to represent the brand’s identity and as a tool to showcase a variety of flavors.
RESULTS
Illustrative elements differentiate the brand, drawing customers to explore the cans. Smaller details revealed upon further inspection create a sense of discovery, while playful storytelling and bold design enhance engagement and recognition.
