My goal in designing and creating a brand system and packaging for Genero Coffee Company was to capture and explore the story behind the product. Known for its premium ingredients and distinctive approach to coffee roasting, Genero Coffee required intentional, hand-drawn illustrations tailored to each product—from Keurig cups to creamer bottles. The elegant packaging reflects the brand's identity and premium quality, ensuring every detail aligns with Genero’s story. Each branding element was carefully considered, coming together seamlessly to embody the exceptional standards of Genero Coffee Company.