My exploration of a new brand identity for Keys Cafe, a full-service cafe with multiple locations across the Twin Cities, sought to modernize the branding while preserving key elements of its original design. A brightly colored, mid-century modern-inspired pattern was used across most deliverables, paying homage to the traditional diner aesthetic. These vibrant colors created a friendly, inviting atmosphere, reflecting Keys Cafe's reputation for outstanding service. The simplified logo established an immediate connection to the name, reinforcing the cafe’s identity. Deliverables such as the matchbox and poster incorporated an illustrated version of a photo frequently featured in the original branding, blending familiarity with fresh design elements to honor the cafe's heritage while revitalizing its look.