TOOLBOX
Festa Pasta
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe Fresco, Illustration, Packaging Design, Brand Design
OBJECTIVE
Create a brand system and packaging for Festa Pasta, a family-owned company rooted in Wisconsin, emphasizing heritage and authenticity.
IDEATION
Combining a simplistic, modern aesthetic with bright, inviting colors and hand-drawn elements emphasizes Festa’s story and ingredients. Utilizing a mascot adds a recognizable identity to the packages and branding while embodying Festa’s spirit and care for customers.
RESULTS
Handcrafted, familial designs reinforce the company’s premium offerings, creating a warm and approachable package that resonates and invites customers. Fresh, vibrant colors emphasize locally grown ingredients and pasta made with care.
